Inside Job: Doing It eBay; Run Your Own Auction House

Byline: Lynn Dralle

Had enough of the rat race? Maybe it's time to start your own business -- and many people have had success opening shop from within their homes. In our Inside Job special feature, we've gathered information you can use to learn the ins and outs of doing a home-based business right.

Lynn Dralle , author of "The Unofficial Guide to Making Money on eBay" (Wiley, 2006), is the self-styled "Queen of Auctions." She was online to share tips with folks who want to do online auctions full-time as well as those looking to clean out the garage.

For more on entrepreneurism, visit last year's Small Business 101 special feature. And there is plenty more information on jobs and careers in our online Jobs section .

The transcript follows below.

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San Diego, Calif.: The San Diego Union Tribune ran an article about a year or two ago regarding making a sizable income on eBay. It stated that eBay offered a medical plan to those making a career out of selling on eBay. Is this correct and whom do I contact to get more info. about this?

Lynn Dralle: Dear San Diego,

Yes, if you are an eBay power seller there are health plans available. In fact, my health insurance is through the eBay plan and it is quite reasonable for me and my two kids. An eBay power seller sells at least $1,000 a month for three months and I believe must have 100 positive feedback points. For more information, click on the live yellow help buttons on the eBay home page and they can get you in touch with the right people. I learned about the health plans at eBay live. The next eBay Live is in Boston in June of 2007. I will be there! Stop by and say hello.

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Washington, D.C.: How does one get started selling on eBay? Where can I find good and reliable information?

Lynn Dralle: The library is a great place to start. There are a ton of great books out there about eBay and Amazon.com carries all of them. Also, my Web site has a lot of free information and you can access it at http://www.thequeenofauctions.com. Good luck to you. eBay is a great way to make a living!

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Hornell, N.Y.: What is the most common mistake most "newbies" make when starting to sell on eBay?

Lynne Dralle: Hi there. One of the most common and devastating mistakes that newbies make is that they only list a few items. They may only put five things up for auction and then they are discouraged when nothing sells the first time out. eBay is a numbers game and you have to list a lot of items to be successful. I list at least 100 new items each week. Good Luck to you!

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Upper Marlboro, Md.: How well does original artwork do on eBay, in your estimation? I don't mean famous artists, but new or regionally known folks.

Lynn Dralle: Hi there. I have heard of and seen a lot of artists do quite well on eBay. One lady was a watercolor artist and she developed a huge following on eBay. My mom was always trying to buy her stuff. Another artist who does quite well sells handmade beads. She wrote an article about selling your crafts on eBay and it is posted for free on my Web site. Check it out at www.thequeenofauctions.com Good luck to you.

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Oklahoma City, Oklahoma: With garage sale season almost over, other than thrift stores, where do you recommend the purchase of collectible merchandise? Thanks.

Lynne Dralle: Hi there. Garage sale season is over in certain parts of the country, but there will still be charity, church and estate sales. Make an effort to check your paper every Saturday. Out here in the desert during the hot summer months -- it could be considered off season. But because of that, not a lot of shoppers are out and I got some great items this summer because of less competition. Also, consider taking a weekend road trip to towns close by and check out their thrift store. I scored this summer on a mini-vacation to Sedona, Arizona. Their thrift stores were amazing. You can also post wanted to buy ads on Craigs List, in your local newspaper and nationally. My grandmother used to say "There are always places to find something to buy if you have the money to spend." Good luck to you!

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Lusby, Md.: Lynn: I loved your free teleseminar that you had last week and wish it could have been longer. I've been selling on eBay since 1998 and there is always new stuff to learn, be kept aware of, and hear how others "do it the eBay way." So ... my question is, when deciding a starting price for your item, do you start low and hope for a bidding war or start high and hope you get a bid or two. Or somewhere in between?

Lynn Dralle: Thanks for listening last week, I appreciate it! I always start my auctions at $9.99 and hope for the bidding war. It makes listing faster and I don't have to do research -- eBay bidders do it for me. I only list things higher when I know that it will take a specialized buyer, or I paid a lot or it has sentimental meaning to me. I hope that helps.

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Posted by Alex, Sunday, March 11, 2007 7:01 PM | 1 comments |

How to Create a Make Money Website Like A Pro

Article by: Leo Hanes



All you want to do is build a "Make Money Website" fast, but everywhere you look you find yet another website tool, another free course. another website template, another claim to make money website fame, another this, another that...right?

The information is overwhelming, besides you are no computer expert after all, so you are wondering how you will ever get a make money website without mortgaging the farm away.


Here is what you really must do to create a make money website for yourself fast.

A) First things first, decide who your target market is going to be, are they business builders like yourself

- People who already buy or use your product or service, or one just like it

- People looking to start a home based business

- People actively seeking information about your specific opportunity

OR are they product customers

- People who already are buying or using a related product or service

- People with a problem who are looking for a solution

- People looking for your specific product by name

B) Secondly, you need to bring people into your pipeline, your make money website is just the top of the funnel.

Learn how to build your core asset - multiple Lists that includes all that do NOT buy or sign up immediately... this is 90% of all 1st time visits to your advertisements...do not waste these leads

- Start to Advertise to one of the target markets above first, one of the best ways is article marketing.

- Capture Name and Email of visitors to your ad. (Your Own Capture/Squeeze Page is Mandatory)

- Educate, and build a relationship (You Need an Autoresponder to automate, and send broadcast Emails)

- Retail a product or service related to your target niche (Test low cost items, info products to build trust)

- Backend Promotions (Upgrade size of sale, course, product, autoship etc)

- Create Repeat Buyers or Residual Income (This is the extra cash, your primary business opportunity)

Conclusion:

You will notice I never actually mentioned the technical aspects of building a make money website directly.

That was deliberate because first of all this is all about marketing your core asset....YOU.

You will waste your time and money sending traffic directly to any company provided or self created information website, oh you might get an accidental customer or request for info, but you have no idea who actually goes to the site, or how many, well you get the idea, right...

The first thing you need to do to create a make money website is start thinking of your business as "YOU/US, Inc", with your make money website as just a single integral part of "YOU/US, Inc"

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Posted by Alex, Thursday, March 1, 2007 8:49 PM | 0 comments |